Project Description
Problem
75% OF NEW PRODUCTS FAIL
CPG Marketers are disconnected from consumers
Swaggable sees an opportunity for disruption in the CPG industry
Brands need to better identify and understand key consumers
Consumers need better access to cut through marketing clutter
Solution
Two-sided platform connecting consumers and brands through personalized discovery and promotions.
Technology bridging the gap between Consumers and Brands
Our take on reducing product manufacturing waste and sending demand signal
While advertising has already made the leap into the digital age, promotions, especially offline promotions are still stuck in the old school.
By closing the loop on promotions, we solve some of the big problems like wastage, fraud and measurement.
Consumer Site
Comprehensive social network where users can get a chance to try products with their friends
Transnational emails based on actions by users.
Sophisticated invite server that picks users based on their location, campaign rules and activity and then sends them promotional offers.
Backend tools for Swaggable admins for operations that let them manage shipments, offers and support tickets
Marketer Platform
Insights dashboard where brands and marketers can see product demand with features to drill down to granular details.
Custom email templating and scheduling engine that helps marketing team create emails without diving into code.
Dynamic reports based on how consumers are interacting with products
Semantic analysis of reviews data generated through promotions. This has numerous insights on consumer behavior like purchase intent.
We’ve spent over 5 years building a better way for brands and consumers to connect through what really matters: product experiences. Our platform is the most effective way to close the loop around product trial experiences, creating a win-win solution that both consumers and marketers love.
The unique strength of our system is our ability to get far better consumer data, which is provided directly by our users. Everyday our users tell us about themselves, their needs and preferences because we use it to help them discover new relevant products.
This stream of rich data fuels our ability to match consumers and their demand with better promotions from brands who are looking to reach them.
Results
User Demand -> Personalized Promotions = Happy Consumers and Higher Sales
There is no better feeling in the world than to touch thousands of lives by improving their experiences, even if its a step at a time. We’ve been able to create a platform where a user is now more aware of products around them. On the other end, marketers are not shooting in the dark anymore but making informed decisions based on data.
“Since our product is new and unique, engaging interested consumers in niche segments is critical. Swaggable’s ability to find and reach our ideal customer has been incredible and the insights from reviews have helped us identify new segments along the way.”
Sarah Pelland, Social Media & Marketing Manager, Manitoba Harvest
