Project Description
Problem
75% OF NEW PRODUCTS FAIL
CPG Marketers are disconnected from consumers
Swaggable sees an opportunity for disruption in the CPG industry
Brands need to better identify and understand key consumers
Consumers need better access to cut through marketing clutter
Solution
Two-sided platform connecting consumers and brands through personalized discovery and promotions.
How we helped?
CraftyPixels has been responsible for all technology and development needs.
Together we have built a wide array of solutions. Some of them are listed here.
Consumer Site
Comprehensive social network where users can get a chance to try products with their friends
Transnational emails based on actions by users.
Sophisticated invite server that picks users based on their location, campaign rules and activity and then sends them promotional offers.
Backend tools for Swaggable admins for operations that let them manage shipments, offers and support tickets
Marketer Platform
Insights dashboard where brands and marketers can see product demand with features to drill down to granular details.
Custom email templating and scheduling engine that helps marketing team create emails without diving into code.
Dynamic reports based on how consumers are interacting with products
Semantic analysis of reviews data generated through promotions. This has numerous insights on consumer behavior like purchase intent.
Results
User Demand -> Personalized Promotions = Happy Consumers and Higher Sales
There is no better feeling in the world than to touch thousands of lives by improving their experiences, even if its a step at a time. We’ve been able to create a platform where a user is now more aware of products around them. On the other end, marketers are not shooting in the dark anymore but making informed decisions based on data.
“Since our product is new and unique, engaging interested consumers in niche segments is critical. Swaggable’s ability to find and reach our ideal customer has been incredible and the insights from reviews have helped us identify new segments along the way.”
Sarah Pelland, Social Media & Marketing Manager, Manitoba Harvest
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