RadioTag or RadioWeb was an experimental service in partnership with Telenor and Warid, two large telecom operators in Pakistan. At the time of the project majority of mobile users in Pakistan were feature phone users. In order to tap that market this was pitched, to enable feature phone users to subscribe to various value added services.
We created a proof of concept for our clients with branding that would attract the audience they were after. Illustrator and Photoshop was used on this project.
A feature phone is a class of mobile phone; the term is typically used as a retronym to describe low-end mobile phones which are limited in capabilities in contrast to a modern smartphone.